Are you tired of eating your feelings?
You are a busy professional or entrepreneur.
You frequently overeat in the evening after a stressful day at work.
You have constant cravings and find yourself snacking all afternoon.
You eat to release stress, suppress uncomfortable feelings, or distract yourself from them.
You frequently use eating as “me-time”, entertainment or procrastination.
You always follow some kind of diet, count calories, or points, measure grams, watch the clock when you can eat again,
and then self-sabotage all your weight loss efforts when you just can’t bear it anymore.
You constantly start over because it’s getting harder and harder to stick to any plan.
You sometimes feel like an alcoholic but use food instead of alcohol.
You think about food all the time, and secretly wonder how other people can eat normally and not care about food so much.
You spend money on diet programs and therapy, countless hours of researching and still act the same way (or worse) around food.
You feel like something might be wrong with you, it`s not who you really are and you don’t understand why you keep behaving the way you do.
NOTHING is wrong with you!
Eating is a quick, effective, inexpensive, and easy way to not feel, switch off, or zone out for a while, and to escape from an emotionally uncomfortable feeling (stress, anxiety, boredom, fear of failure or success, loneliness, lack of control, low self-esteem…).
Maybe you also use food to gain some energy when you feel exhausted and overloaded.
You learned to use food to anaesthetise, soothe or entertain yourself accidentally through trial and error or from someone else.
This was the best coping mechanism you could come up with at that point in your life. You accidentally created an overeating habit.
Through repetition, these neurological pathways became very strong and the unconscious mind always offers this as a solution to make you feel better.
But these pathways can be changed.
You can unlearn this behaviour.
We will uncover the main reason for your overeating habit and I will provide you powerful tools to reprogram your mind and implement new habits to replace your overeating habit.
You will be pleasantly surprised that weight loss (if needed) will be the by-product of becoming a person who isn’t so compulsive and impulsive around food.
Enough is enough, right?
You want a healthy and slim body without questioning every bite you eat and beating yourself up for falling off the wagon again.
You want to stop self-sabotaging.
No more cravings.
You want to become calm as a sleeping baby without self-soothing yourself with food.
You want to improve your mood and get a boost of positive energy without using alcohol or food.
You want to end the overwhelm and live a balanced life.
You want to enjoy food without feeling guilty.
You want to stop hating your body and be constantly critical and harsh with yourself. You want to like and accept your body while also improving yourself.
But achieving these goals isn’t easy without support and guidance from a caring person. On your own, you tend to sabotage your efforts with negative self-talk and end up quitting before you see any appreciable changes in your life.
Would you be open-minded about seeing if we could work on these goals together for 12 weeks?
Just imagine the impact this could have on your confidence, your personal life, your career, and your intimate life.
How can a Coach help
You need someone who understands you.
Someone who gives you personalized solutions to your problems, not general cookie-cutter recommendations.
Someone who makes you feel like you matter.
Someone who pays attention to you, watches your steps, „holds your hands“ and motivates you along the way.
Someone who is there for you when needed.
Someone who guides you with powerful questions to find your own solutions.
Someone who educates you so you can make your own choices and informed decisions.
Someone who keeps you accountable.
Without a coach how would you know if what you’re doing will or won’t work?
How would you know if you were doing something wrong?
How would you know what to change?
Where would you go if you needed help or you had some questions?
There’s No Better Time Than The Present!
My 12-week coaching program is a unique blend of nutrition, eating psychology, behaviour change, and brain science to support you to reach your goal.
The program involves basic nutritional education, learning to cope with your feelings without food, stress management, and mindset hacks to finally break free from emotional- and stress-eating.
Elimination of emotional- and stress eating, and habitual overeating
Stress management techniques to have a more balanced life
Healthy weight management mindset - no dieting
Self-acceptance and self-esteem boost to feel more confident
Healthy habit building techniques - so the new habits become effortless
Inner motivation - so you don´t need to rely on willpower
I had a life-changing experience working with Rita May in 1:1 coaching sessions!
I had the pleasure to work with Rita May over a period of 12 weeks and it was a life-changing experience for me. I will be eternally grateful to Rita May for all the teaching, coaching and support she gave me!
I started working with Rita May to help identify the root cause of my life-long diet/loss/gain cycle with my weight. I knew that there had to be an underlying reason for my repeated pattern but none of the programs or diets I tried ever helped me understand the “why” and “how to succeed long term”. Trust me: I had tried it all and Rita May’s program was finally the solution.
Throughout our sessions, Rita listened intently and helped me come up with a variety of strategies to help me change my thoughts and patterns. I learned invaluable lessons about mindfulness, behavior patterns, creating new habits, emotional eating triggers, identifying and creating strategies to address my barriers to success, and beating self-sabotage.
Most importantly, I have a healthy new relationship with food where it no longer controls my thoughts and actions. I like myself again and feel a sense of freedom with food in addition to now having a wide variety of tools and techniques that allow me to have freedom and trust myself. I felt a huge weight lift off my shoulders every time we discovered something and created action plans. Everything Rita May did for me was customized to what I needed and was far beyond what I ever imagined!
Rita May listens intently, is very empathetic and is extremely passionate about her work and giving you tailored information to help challenge you to learn, grow and succeed.
Sandy- Minneapolis, Minnesota, USA
HOW TO JOIN:
You apply for a free consultation call
In the first step you will fill out a short application form about your current situation and yourself so I know how I can help you the best.
I will call you
We’ll get on a 60-minute Zoom call. You’ll tell me what you need help with, I’ll let you know how I see your problem and how I can help you. if you’re interested we can talk about my coaching program.
It’s a no-pressure call. If it’s a perfect fit, we start the program and begin your journey. We’ll schedule our next call.
If you’re not interested I’ll wish you good luck and you’ll leave with a better understanding of what triggers your overeating habit.
You have nothing to lose.
who is Rita May?
I’m an Emotional Eating Coach.
I help busy and driven professionals and entrepreneurs who are successful in other areas of their lives but struggle with eating.
I help them eliminate emotional-, stress-related, and habitual overeating.
My method is based on the science of nutrition, eating psychology, habit building, and a bit of spirituality.
With my method, you will eliminate emotional-, stress-, or habitual overeating with just a little time invested per week so you can focus on your work, business and family.
Featured in
Foreign Policy – the Global Magazine of News and Ideas
weeks 1 : 1 coaching
video lessons
hours
Imagine a life without overeating.
Imagine eating normally again without having to react to every negative situation with binging.
Without turning to ice cream when someone hurts or rejects you.
Without binging in the evening after a gruelling day at work.
Without inhaling a bar of chocolate after your kids made you furious.
Without supressing your uncomfortable feelings with food.
As a side effect you would even lose weight because you stopped eating food that your body didn’t need.
Now imagine having someone who you could talk about your struggles with.
Who understands you and helps you uncover the main reason for your overeating habit and gives you powerful tools to overcome this frustrating habit.
No matter how many times you tried to stop self-soothing yourself with food, you always self-sabotaged yourself.
This led to disappointment and you became frustrated and felt like a failure.
This is a vicious cycle because feeling like a failure makes you feel bad and you have the habit of suppressing your bad feelings by eating. That’s the only way you can make yourself feel better. Temporarily.
You sabotage your attempts to improve yourselves and you have no idea why you keep doing this, you might even feel like something is wrong with you.
You keep thinking: Why am I acting like my own enemy?
Let’s look at these scenarios:
- Maybe you have a deadline, and you need to finish something quickly. You feel stressed and you have the urge to eat something crunchy. You eat a bag of chips or a packet of cookies or whatever quick snack you can find.
Do you feel better? Maybe you temporarily feel a bit calmer.
Do you have more energy to work?
No, and if you do this repeatedly, by the time you reach your deadline, you even gain a few kilos (pounds).
- Someone offers you your favourite cake, cookie, doughnut, whatever. You can’t resist it and you eat it. This would be fine, no problem, you can eat joy food from time to time.
But instead, you feel like you ruined your diet so why not continue and eat more of the foods that you usually don’t allow yourself, like pizza, ice cream, etc. Then you feel guilty or disappointed that you didn’t have the willpower to resist the temptation. You suppress these bad feelings with more eating again.
Does any of these sound familiar?
I know what it´s like to feel out of control and powerless around food. It´s like a monster taking over you and you just can´t stop eating and snacking.
I used to binge eat during my 20s because of stupid restrictive diets and not feeling good enough.
I used to eat to relieve stress during my 30s while balancing demanding work, looking after small children and attending to all the other responsibilities.
In my 40s I finally managed to figure out how to stop emotional eating and habitual overeating.
I want the same for you so I’ve created something for you.
During our 60-minute Zoom session per week, we will uncover one of the true, deep reasons for your overeating habit and I will provide you powerful tools you can learn and implement between sessions to overcome habitual overeating/binging & emotional eating.
You can also ask me questions during the week via email.
I know you want to eat and feel normal again so badly but until you treat the real emotion causing your overeating you will always fall back.
You may think that you already know the reason for your overeating and it cannot be solved. But a fresh pair of eyes and ears can interpret your situation differently and the video lessons and tools I give you will provide you with a strategy to eliminate this bad habit for good.
What's included?
12 x 60-minute coaching calls in 3 months time period.
to discover the real reasons for your overeating habit, design a plan of action to overcome it, update your mindset, develop better habits, and build a much better relationship with food and your body.
Detailed homework so you will know what to do after our calls.
Access to Eliminate Emotional Eating self-study course.
Access to video lessons, workbooks, guides, worksheets, journals, and meditations specifically designed for your personal needs.
Email support between calls.
How to Stop Eating Your Feelings workbook
Further customization as we determine the best approach to meet your needs.
“I found Rita by accident on the internet while browsing the usual diet advice.
It was just an intuition after what I read on her site that I would definitely try to achieve the desired shape with her.
Rita does this helpful work for all of us who work with her very professionally, with complete dedication, devotion, incredible understanding and insight, and at the same time with infinite modesty.
She has a solution for everything and guides you through seemingly difficult challenges with ease.
With her presence throughout, she ensured that I was capable of what I set out to do.
I live a fast-paced life with a lot of work. Although I tried to eat healthily, this resulted in irregular, mostly quick binges in the evening.
We uncovered the reasons for my binges and found appropriate options for individual lifestyle changes, for loving and understanding my body, for a definitive, easy existence without big swings, guilt, self-punishment, or excessive expectations.”
B. Zimmermann
1 : 1 Emotional Eating Coaching
$
1200
-
12 * 60-min 1 : 1 coaching calls + powerful tools (video lessons, workbook, guides and meditations)
1 : 1 Emotional Eating Coaching
Payment plan
$
3*450
-
12 * 60-min 1 : 1 coaching calls + powerful tools (video lessons, workbook, guides and meditations)
When you click the ‘Book a free discovery call’ button, you will be redirected to my Calendar page where you can book a free 60-minute discovery call.
It’s a no-pressure call. You’ll tell me what you need help with, I’ll let you know how I see your problem and how I can help you and if you’re interested we can talk about my coaching program. If you want to work with me to solve your issue we’ll schedule our next call. If you’re not interested I’ll wish you good luck and you’ll leave with a better understanding of what triggers your overeating habit. You have nothing to lose.
My guarantee
Don’t worry. You’re bound to be nervous right now.
I know you don’t know what to do right now, but that’s what I’m here for. I’m here to help you through this process and overcome all the hurdles as they crop up along the way.
If at any time you‘re not satisfied with the level of service you’re receiving from me during the
12 weeks we work together, you can request a refund (at any time) for the program.
Do you think I’d give a crazy guarantee like this if I wasn’t sure this program could transform your life?
Now I’m not guaranteeing you’re completely going to stop emotional eating in 12 weeks (although it can absolutely happen), after all, it depends on how much work you put in. But I am guaranteeing that you’ll get your money’s worth of value and service from me to support you and if you continue to apply the principles I teach you, you’ll definitely be able to stop emotional eating and I will keep supporting you until you do.
The only thing guaranteed not to help you is walking away today without taking action.
Most people in your circumstances would grab this opportunity with both hands, knowing that there is no risk.
Who this is not for:
- People who just want a mealplan or someone to tell them what to eat.
- People who aren´t willing to do the actual work.
- People who want a quick fix solution.
- People who think that the whole problem depends solely on what they eat or they just don´t have enough willpower and they are not strong enough. This is not true, you are strong enough.
But this is for you if:
- You want to stop eating your feelings and turning to food to cope with most of your emotions.
- You haven´t reached your full potential because of the life long struggle and interdependence around food, eating and body image obsession.
- You want to master your overeating issues to feel free and have more time to concentrate on the joyful things in your life.
- You want to stop thinking about food all day. You want a life without thinking, living and breathing food and weight loss.
To sum it all up
Isn’t it time to enjoy eating normal portions of foods and to know how not to overdo it or eat mindlessly in a fog.
With this package you´ll learn what triggers your emotional and habitual overeating/binging behavior and you will have the tools to finally stop it.
If you want to be able to cope with your emotions without food, you´ll love that I specifically designed this package to teach you that.
It´s time to be able to pass by sweets, unless you really want something special, without feeling deprived. One cookie wouldn’t lead to a dozen.
You will be able to enjoy a few cookies or a small bowl of ice cream (or whatever you like) without having to eat the rest.
"I did have a very successful vacation and wanted to share!
It's the first time when I didn't want to eat constantly out of boredom from driving.
I ate only when I was hungry.
I didn't feel the urge to just eat mindlessly!
I didn't focus on food or negative thoughts and was so fun to focus on everything else but food during the vacation.
I felt physically stronger than ever and my friend noticed - she was envious!
I think the best part of the week was the sense of positive self-image! It's the first time I've felt confident and content with myself and it felt so freeing. It was so exciting to notice a new kind of "relationship" with myself."
S. del Castillo
The special pricing below is going away soon.
1 : 1 Emotional Eating Coaching
$
1200
-
12 * 60-min 1 : 1 coaching calls + homework + powerful tools (video lessons, workbook, guides and meditations)
1 : 1 Emotional Eating Coaching
Payment plan
$
3*450
-
12 * 60-min 1 : 1 coaching calls + homework + powerful tools (video lessons, workbook, guides and meditations)
“I had a huge enlightenment about how much I neglect to listen to what my body is saying to me. I did not realize that the disconnect I have between my mind and body was this significant.
Now I can eat chocolate, I can just have one and really enjoy it. I actually can really enjoy chocolate – really tasted it
and was fine with 1 piece each day. I don’t crave crappy candy anymore!
I also have a new weird sensation of an improved sense of smell. I feel an awareness coming on…!
I have a new calmness and much improved opinion of myself. I really love this new feeling.“
SANDY
“I’m so sorry we can’t talk on the phone right now because you could hear my excitement about my success last night.
It was a real breakthrough, without effort, I can’t describe it well…
Thank you so much and your kindness is simply heartbreaking…
I’m grateful to have met you…honestly…!
I see that you have wings and are an angel…:-)))
You exude so much kindness that wow, thank you very much!“
BORI
“For those who don’t know me well, I’m the kind of person who struggles with two to four kilograms. I don’t suffer from being overweight but can eat compulsively and mechanically. Last year, a post @ritamayblog from Rita May made me aware that I had built a harmful habit around food: a “Me Time” eating escape. I connected with her ideas immediately, and we started messaging on Instagram.
In 2021 I began working on what I call T-Kei —an inner space where one can find a natural balance between mind, body, heart and soul— a home within. Being an Interior Designer, I’m worried about how our world is changing faster than we can adapt. Thus, promoting our wellbeing feels like our most pressing need. It’s in our homes where we can design good habits and good living.
Rita’s Emotional Eating Training has widened my experience of my T-Kei. Six weeks of coaching sessions have been an incredible journey. Let me explain what I discovered:
A path to change. One definitely needs to frame change (whatever one may want to change) with a holistic approach. Nothing in one’s life is a stand-alone situation. Habits are systemic. Eating may be the clearest example; it is never a linear event. Me and food…nop, it is never that simple. It expands to whatever happens before and after eating; it’s related to relationships and work, and it also involves emotional fluctuations, energy levels, and mindset.
Talking to your body facilitates the flow. Change is about becoming someone else; it’s not about control and restriction; it’s about flowing into a better you. For this, it’s best to anchor intention into the physical environment and create the sensory stimulus to coerce your body to do things that your mind doesn’t want to.
You can transfer insight from this change-flow process into other areas of T-Kei. In my case, I imagined a new identity, a new Adriana that wanted a balanced and nonjudgemental relationship with food. This non-judgement intention started impacting the rest of my daily thought processes. I cannot stress how liberating that was (my inner critic is not entirely silenced but significantly subdued).
Flowing into change is training on being present and aware of what’s happening to you. It’s hard, yes, because it demands one’s attention. But being in the present moment is being in control from Tkei rather than from our mental frenzy. As Eckhart Tolle puts it: being present allows your mind to work for you, rather than you working for your mind.
Conclusion:
Eating habits can be a portal to work on one’s Tkei. But there are many other approaches. Change is hard in the short term, but one can find reasonable scale objectives and evolve into better versions of oneself. As one learns to trust the process it feels like adding solid bricks to the home inside us. It’s all about mental muscles; train yourself in just one flow-change, and you will build momentum for who you want to become.
ADRIANA GÓMEZ NAVARRO Holistic Interior Designer